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Today’s Parola del Giorno is the noun/adjective, (il) codardo, which means cowardly (or, as a noun, coward). See Monday’s word used below in its context:
Non puoi tirarti indietro ogni volta c’è una difficoltà. La vita non è sempre facile e se ti comporti così, dimostri solo di essere un codardo.
You can’t chicken out every time there is a problem. Life is not always easy, and, if you behave in this way, you are only being a coward.
*For those of you who are unfamiliar with the American custom, the day after Thanksgiving (this upcoming Friday) is called “Black Friday” and is traditionally a day of sales that starts the holiday shopping season in the United States.