Today’s Parola del Giorno is the noun il prezzo, which means price. See the noun used below:
Questo maglione è bello ma è caro. Ho un budget limitato e 200 € mi sembra un prezzo troppo alto! Aspetterò i saldi.
This sweater is beautiful, but it is expensive. I have a limited budget, and 200 euros seems a high price to me. I will wait for the sales.
Nota bene: For Americans shopping in Italy, don’t worry about trying to figure out what the taxes are. Taxes are almost always included in the purchase price so the price you see is the price you pay at the register (and pretty much applies to online purchases, too). In the United States, taxes are typically added at the register so the price you see is not necessarily the total price you will have to pay.